Drowning Prevention Week (DPW), this year is running from 12-19 June. The aim of the campaign is to help everybody across the UK and Ireland to #BeALifesaver and take charge of their own destiny to enjoy the water, safely.
Created by the Royal Life Saving Society UK, the campaign is now it’s 7th year and over that time the charity has gained an ever increasing amount of support to educate individuals and families, at a time of the year that is most crucial. Across the UK and Ireland there is a spike in fatal drowning incidents during the summer months. The charity is increasingly concerned this summer as the impact of COVID-19 is far reaching and has resulted in reduced beach lifeguard services and supervised venues.
This year is a positive effort to give individuals and families the skills and knowledge they require to enjoy the water, safely.
Last year during Drowning Prevention Week, RLSS UK and their incredible supporters achieved:
- A reach of 2 million people with practical water safety messaging
- A reach of 18 million through PR and Social Media
- Delivery of education in 639 Schools
- Delivery of water safety lessons in 1650 Leisure Centre
Thank you to everybody who through last years DPW educated the UK and Irish public, helping us to save lives.
Be part of this great movement and get involved in DPW 2020 #BeALifesaver #DPW